As the evaluation field has developed over the past several
decades, evaluators have adopted different approaches to guide their work. Although
it can be daunting to learn about all the different approaches to evaluation
research, it is helpful to be aware of the various types of evaluation
approaches, as it could help when selecting an evaluator or when designing an
evaluation.
At Evalcorp, we predominantly take a utilization-focused
approach to our work, meaning that we first identify how clients want to use
the information before we design our evaluation plan. We want to ensure our
evaluation design, methods, and reports address our clients’ most important
questions and provide relevant information to help them make informed decisions.
Other types of evaluation approaches include:
1) Developmental Evaluation: By practicing
developmental evaluation, evaluators become part of their clients’ program
design or organizational management team. Rather than just collecting data and
analyzing results, they work directly with clients to help them develop
interventions to key problems.
2) Empowerment Evaluation: In this type of
evaluation, the evaluator acts as a coach or facilitator who helps clients
develop the knowledge and skills to monitor and evaluate their own programs.
The goal is to help clients develop their own self-determination so that they
don’t become dependent on consultants to inform them of their performance.
3) Participatory Evaluation: Evaluators
practicing participatory evaluation help inform and improve the ways clients
implement their programs. They become partners with their clients and help them
learn how to coordinate their own evaluation efforts. This leaves the evaluator
to the task of completing technical activities, like designing surveys,
analyzing results, and reporting findings.
Over the next few months we’ll dig deeper into some of these
theories, so be sure to come back to learn more about the different
types of evaluation theories and how they influence evaluation approaches.
For more information on other approaches to evaluation
research, check out Evaluation Roots by Mark Alvin or
betterevaluation.org.
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